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Users of social media are increasing in number with speed!

Percentage of users on social media is 2. 5 billion in the world and the total population of the world is 7.5 billion approximately Tips of Social Media Marketing by Pakistan Institute Of Digital Marketing (PIDM) BENEFITS OF SOCIAL MEDIA MARKETING Increased Brand Awareness More Inbound Traffic Improve SEO Ranking Higher conversion rates WHAT IS […]

How Digital Skills Can Give You the Competitive Advantage?

According to a research by LinkedIn 50% of the business, entities don’t take the digital skills gap seriously as much as they should. There is a huge disconnect between the need of skills and the actual candidate with that digital skills. Technology is developing and will develop more and more in time and as a […]

Top 5 SEO Tools from Google

SEO tools are the best partner for you while making the SEO strategy. It can help you to figure out what to do for making your site presence strong over the internet. What if the search engine gives its own tools to understand what matters most to him? Here is the list of top 5 […]

Facebook Videos Tips: 8 Ideas for More Engagement

It can be a huge challenge to grab the people’s attention who are busy with thousands of messages at once on Email, Facebook, text, and other resources. It’s more challenging to keep their attention on you. So, it’s necessary to create a catchy and incredibly attractive message that brings audience towards you. Facebook Videos can be […]

What is the difference between White Hat and Black Hat SEO?

Black hat SEO and white hat SEO refers to the techniques used when it comes to improving a website’s search engine ranking. In simple words, as name show, white hat SEO emphasize a strategy that’s according to Google’s rules especially in terms of quality content. At the same time, Black hat is totally opposed to [...]

The Top 5 Ranking Signals to count in 2018

Google gives new ranking signals on every year and it does continue from past 6 years. For this year 2018, mobile page speed looks to win the game and you need to focus on. There are almost 1 billion websites over the internet, point is that how to be much awesome to make your footprint […]

How Artificial Intelligence is changing Digital Marketing?

Artificial Intelligence is making his position strong in today’s world and the advertising and marketing world is no exception. AI is broader than you probably imagine. It is not limited to robots only. Basically, Artificial Intelligence is technologies and approaches that merged to “think like human”. AI is already incorporated into many technologies and trends. […]

4 Key Elements for a Successful Social Media Campaign

You probably already know that a well-integrated social media campaign is truly an essential part of your digital marketing strategy. There are many social media platforms and activities in today era. As a social media campaign handler, it’ll difficult for you to know where to focus your energy. It’ll work truly for both a personal […]

How to write SEO Friendly Content?

Initially, it is very difficult for new content writer to make content that is more keyword rich. You can write high quality and engaging content to make it shareable. Creating readable content that is properly optimized is really the content writing goal without meaning your role or industry in which you’re working. Here are my [...]

How to Move from Traditional Marketing to Digital Marketing?

The marketing industry is becoming digital and start replacing traditional formats. The demand of personalized user experience is increasing. So, it becomes necessary for marketing professionals to adapt the new technologies and jump into digital marketing industry. Changes in major platforms and marketing strategies can lead the most experienced marketers too feel aimless. On the […]

5 Social Media Marketing Trends to Watch in 2018

The blessing and curse of social media marketing is how fast it evolves and many things can be change in 365 days. In 2018, social media will be even more advanced as numbers of new technologies are coming related to social media change. Here are top 5 social media marketing trends to prepare for 2018 […]

Why Content is King of Digital Marketing?

Content is king and has won the digital marketing industry for several years. Brands are striving to reach customers on the online platforms as they spend most of their time there.  Whether it’s your article on your own website or post as a guest on high profile online publishers or your visuals you share on […]

How to Write Ever Green Content?

As evergreen tree is the symbol of long-lasting things, evergreen content use ideas that remains active over a long time. The only question is: how you can write an evergreen content? Is there any standard that needs to meet? Can you really make it long lasting? Keep reading; you’ll get all the guidelines to create […]

3 SEO Techniques You May be Missing

Search Engine Optimization has changed significantly over the past few years. Search engines have become more intelligent than before. Google has updated their algorithm and machine learning process to increase the user experience. Page speed, site structure, mobile optimization and dozens of other elements are prioritized. Now keyword density is not enough for getting a […]

6 Social Media Tools Every Content Creator Needs

Creating posts for social media may seem very easy but actually it is not. Marketers and brands around the globe put their efforts to create content and edit them to meets the user eye attraction. From writing a Twitter update to choosing a right image for delivering your point of view, there are tons of […]

5 Qualities of Successful Digital Marketing Professional

A successful digital marketing professional is a special kind of person who has skills, experience and knowledge of various professionals. Digital marketing is a combination of traditional marketing, content marketing, web design, SEO, social media marketing and many more. So, the qualities of being a successful digital marketer are many and varied. Traits of successful […]

4 Best Ecommerce Development Platforms in 2018

Due to increasing demand of E commerce and the growing number of customers on eCommerce platforms, E commerce development platforms continue to deliver powerful features in their platforms. Every platform developer company is trying to overcome each other by providing more and more user friendly function in them. The growing ease of E-commerce development platforms […]

6 Expert Tips that will increase your Facebook Reach

Social Media platforms are one of the most useful marketing tools in the digital era. You need to create a solid Facebook campaign to give exposure to your business over the internet. But where to start is the first question that rose in every mind before starting social media marketing. It’s not an easy task […]

How can you promote your new website?

Creating a website that attracts users is a difficult task. It needs more effort as well as skills to make it perfect but promoting your website is much difficult task than it sounds. Putting your website in front of your target audience is not a piece of cake. You need to do many things, follow […]

5 things you need to remember in your digital marketing interview

Going for an interview is always a nerve breaking moment. Particularly if you’re applying for a new type of job and you aren’t confident in your skills. In digital marketing interview, there are many things you need to prepare yourself for your interview appearance. On the other hand, there are many things you need to […]

How to Do SEO Boring Tasks Quickly?

Search Engine Optimization is A key point of digital marketing. You can’t make the strong presence of search engines without proper SEO. Your success in SEO is directly eruptional to the effort you put into it. You need to spend many hours on researching, writing and polishing your content for perfection in getting the link-worthy […]

Top 5 Tools for Social Media Management

This is true that social media management takes hardly 20 minutes a day, whether you own your own business account or working for an agency or brand. 73% of customers are more attracted to buy from that brands that are responsive on social media that’s why the need to engage with your audience is getting […]

4 SEO Tips for Ecommerce Store

E-commerce store owners have to give first priority to SEO in their marketing strategies. You can’t generate good sales without your strong presence on Search Engines. SEO plays an active role in improving your ranking on the search engines result page. Here are my 4 SEO tips for eCommerce store owners to increase their ranking […]

Which Social Media Platform is best for Your Business?

There is no longer any question of the importance of social media platform. Every business that wants to remain in front of his competitors needs social media tools. According to 92% marketers, social media helps them to expose their business. Its mean that companies those aren’t using social media, missing out on a huge opportunity. […]

Why SEO Training is important in Lahore?

Why is SEO Training in Lahore important? Which SEO training institute in Lahore is best for getting enroll with him? Why should I get SEO certification? These are the common question rise in every newbie mind before selecting SEO course as his certification. Here I summed up some reasons why SEO training in Lahore is […]

How to create E-commerce store with wordpress

In past few years E-commerce store become a leading platform for business. You can establish your business worldwide and target a huge amount of audience without going anywhere. In the current era, E-commerce is the best way to explore and extend your business. You have a bunch of advantages using E-commerce. As compared to traditional […]

10 steps guide for creating a Website

Creating a website is not an easy task. It seems like a huge project. Most of the people face an issue that they don’t know where to start. With the help of good tools and the right help, you can create it in very manageable process. Content Management Systems make these things easier. There is […]

How to get Google AdWords certification: A complete Guide

Professional certificates are important to get the valuable position in an industry. It persuades your recruiter to take confidence in your skills and if this certification is from the market giant “Google” then? Your job is waiting for you dude! Google Adwords certification can be lucky champ for your curriculum. It is the standard way […]

4 Important things to know of Digital Marketing for Newbie

In the first place, we live in a Digital world. For surviving in today’s world, you need to have a strong footprint on the internet. Now a day, when an organization is making his marketing strategy, Digital Marketing is core part of that. Brands know that without digital marketing they can’t get a good place […]

Why Social Media Marketing is important?

Social Media Marketing is one of the biggest platforms in this digital world. People are spending more time using social media than any other activity. The number of people using social media is high and it is growing day by day. In this time, social media is a smart tool for giving exposure to your […]

Social Media Marketing Trends in Pakistan

  Social Media Marketing Trend: In the first place, we live in the rapidly changing world. As all things are changing so we can measure a lot of changes in digital marketing too. Latest technology development covers many techniques in digital marketing such as e-commerce, social media networks, interactive media and user-generated videos. With these […]

5 best OFF Page SEO Techniques

Off Page SEO in Search Engine Optimization is leading key factor in Digital marketing. In the first place it refers to not only make your website more visible but also place high ranking in search engine result page. In addition SEO has two techniques to make your website more valuable in search engine such as […]

Key Points for Digital Marketing from the Eye of Experts

Digital Marketing is becoming prominent day by day. In Pakistan, every brand is tapping into digital world. Reason behind it to achieve more and more customers. By all means Digital marketing provides more feasibility to target the right audience. Social Media platforms like Facebook are providing promotional campaigns to its user for engaging with the […]

Why Digital Marketing Course is Necessary in this Digital World?

At the present time, the world is modern with the high use of new technology. You can’t deny the high demand for Digital Marketing. In very short time tenure Digital marketing makes his prominent place in industry up to present time. Even the government of Pakistan has declared to make our homeland a Digital place […]

4 tips for writing great CV for Digital Marketing

CV is first knock on any door; it is your first impression on recruiters. Research said that for advertised job recruiters spend as little as six seconds looking at your CV. Its means a little sentence can make a good impression of you. How can you catch the high attention of recruiters in such a […]

4 Essential Tools for Digital Marketing

At the present time, digital Marketing is overcoming the past analog. In this matter, you can’t deny it. People are using more digital content on daily basis from their laptop, smartphones and more. Without delay, point is that you need to recognize the need for adopting Digital Marketing. I have generated a list of some […]

5 Reasons How Online Shopping Make Life Easier

Internet has given us many ease in every field of life. From education to health, from learning to earning it makes everything so simple. Peoples these days prefer buying things online over the traditional method of going to store because of the bunch advantages and benefits providing by online stores. Why is it? Why people […]

5 Things you need to know when you are new to SEO

Google doesn’t tell his users how to master and understand their ranking algorithm. Although you have blogs and guidelines for webmaster tool they are not sufficient to learn Google Algorithm. Most of techniques and tactics you learn through experience, learning and with your own experiments. One of first thing in SEO is to diagnose a […]

4 Types of Content to Get Links on Your Website

Content is king of all Digital Marketing techniques. Content can be used for multiple purposes such as attracting your audience, getting more traffic on search engines. However, one of major goal for creating content on your website is attracting links from blogs and top news publishers. To be successful in content marketing and link building […]

4 ways to Generate New Ideas for Content Writing

Content Marketing is hard job. Anyone who says it is not, probably he hasn’t done it. This hard work varies from person to person according to your job roles or responsibility. If you’re in placement then making way to a right publisher is a hard job but if you’re in strategy maker then fetching the […]

4 WordPress Plugins to Boost your Website Speed

With all of your efforts you put to build a user friendly and attractive website, there is a red-zone that can kill your entire struggle without giving you another chance. That is speed. How long can anyone wait for a site to be opened before he decides to just move onto next one? Hardly 5 […]

6 Tips: How to Make your Website User-friendly and Attractive

In today’s digital world, website is essential part of almost every type of business or organization because it is easiest way to market and promote your organization. However, if your website design is not that much attractive to convert your visitors into your customers, it will easily end up with a useless toll that will […]

5 Presentation tools that will Increase Your Audience Engagement

Tools you use for creating a presentation define either you are delivering a good presentation or great presentation. No matter where are you delivering your presentation, on a conference or on another type of event, presentation tools mean most. Be conscious while you are choosing your tool. The right tool for creating a presentation can […]

5 Types of Content that will Always fail

There are bunch of ways that give your audience bad impact about your content and many of them are easy mistakes to make that make your content fail. There is content that always fails. Here is list of some common mistakes that you should work to avoid in your content. 1)   Your Content is Boring: […]

How to keep your Website Secure from Hacking?

According to Google, the number of sites hacked by aggressive hackers increased by almost 32 percent in 2016 as compared to 2015 and time to time it will increase. Black hat hackers attack vulnerable websites and in the first place, if you don’t make your website secure, you might be the next prey of their […]

Top 5 Advantages of Social Media Marketing:

Social Media marketing is “next big thing” for some entrepreneurs. You must take advantage of this temporary but yet powerful technique until it is in the spotlight. Social media has gained a reputation for some for being a passing marketing interest and therefore, an unprofitable one. The statistics tell another story. 92% of marketers in […]

Social Media Updates You May have Missed

Have you seen the latest social media updates? No? Don’t worry here’s a recap of all recent social media updates on Facebook, Twitter and Instagram, LinkedIn, Pintrest 1)   Facebook: Facebook introduced a new feature “Snooze”. Instead of un-follow or un-friend a page or people you can ‘Snooze’ them. This feature is currently being tested among […]

How Ecommerce will Change in 10 Years?

E-commerce industry Environment is constantly changing and upgrading as technologies improve. Competitors in E-commerce market draw a competition with each other to win a great share of customers. The future of e-commerce is doubtful but some key factors will remain unchanged. There will be the bunch of product selection, a customer will get a product […]

4 Smart ways to Earn Money from Your Website Traffic

Making money from your website is not a fairy tale any more. It’s possible for everyone to earn money from his/her website. In fact, you can change your part-time or hobby blog into your earnings resource. All you need is a bit of luck and some hard work. At the very least investment, you just […]

5 Basic Digital Marketing Terminologies that You must Know

Digital marketing trends are changing time to time. New tools and technologies are coming in industry up to present time. So, in this fast growing era, you must know about basic terminologies of digital marketing to survive in industry. Here I listed all basic terminologies that you must know to pursue your career in digital […]

5 Magic Tricks for How to become a Successful Digital Marketer

Digital Marketing is one of dream job. Digital marketer has all the perks provided by technology companies as well as six-figure salary, unlimited vacation, flexible timings and work from home facility too. So, are you wanted to have a successful career in digital marketing or to polish your skills on the current job? Then go […]

5 Secretes to Become a Professional Content Writer:

Working as a writer is dream but not for everyone.  Some writers are there to create the description for products and some turn out to be the technical writer at leading blogs. However, some writers have a better chance of writing quality content than they do for becoming a best-selling author. Professional content writers seem […]

How to be Creative and improve your Digital Marketing Skill

Most of things can be taught and learned with practice. When you jumped in any industry, you can gain the knowledge required to become an expert but Creativity can’t be taught or learned from any place. It is something that you earned you and feel so lucky if it is GOD gifted. Creativity is also […]

How House Wife can make Money from Home?

Working as a professional seems to be one of excited part of life. Waking up early and then dressed in formal manners, new peoples, new environment above all financial independence, these are what make newly office life full of excitement. Women also want to enjoy all of these edges but after marriage, it is difficult […]

How to write Content on Social Media for Maximum Audience Engagement

We all know that social media is one of the keys to getting success in digital marketing. Presence and interest of people on social media are increasing day by day. According to the latest survey, there are almost 2.8 billion social media users across the world. This is what makes, social media a powerful tool […]

Which One is best? Digital Marketing Institute or Free Learning Resources on Google?”

If someone wants to pursue his/her career in digital marketing he have many questions. Whether they should enroll in a professional Digital Marketing training institute or should they take online training courses? Yes, it’s true that internet has the answer to almost every question. This article will give you a brief answer to the question […]

4 Necessary Things you need to be a Great Content Marketer

Content has become essential thing for brands to earn more consumer intention and dollars. Social networks create an environment for discovering campaigns and search engines are also following this trend. Content marketing is the root of digital marketing. The benefits of content marketing cannot be denied. According to the recent survey, 88% of marketers now […]

Google Turns 19, 19 reasons How Google makes Life Easier

It was Google Birthday. Google is 19 years old now! How Google make our life easier? Stop thinking, let’s Google it. You will find mind blowing, incredible and might be ridiculous amount of answers. So, let’s see 19 reasons to celebrate Google birthday: 1)    Google is your local phone book: Google has given the new […]