Search Engine Optimization has changed significantly over the past few years. Search engines have become more intelligent than before. Google has updated their algorithm and machine learning process to increase the user experience. Page speed, site structure, mobile optimization and dozens of other elements are prioritized. Now keyword density is not enough for getting a place on Google first page.
Here are three SEO techniques that may be missing, including writing great headlines, creating engaging content and building a sitemap
The body of your content may be remarkable, but if you have an odd and terrible headline, you can’t see your page ranking on the first page of Google. Google Algorithms count keywords and topics instead of wit, humor, irony or stylish headlines. Keep this note on your point that you’re writing for humans, not for search engines.
Here are some bad practices of headline with SEO perspective
The worst thing you can do in SEO is not putting any headline in your content. Your content can’t catch reader or search engine eye without a title. Search Engines and readers know what your content is about with the headline you give in your content.
Short titles create a boundary for ranking several keywords. Google set his algorithm to display up to 70 characters in its SERP, so use all of those characters too rank week. Keep one thing in mind that the more keywords you put in your title, the more weak title it becomes. The best practice with SEO perspective is to focus one topic per page and it is very necessary.
A keyword that appears firstly at the start of the title will be considered more important. For example, if a web page talks about repairing broken hard drives on Dell laptop than your focused keywords are “Dell laptop” and “repair”. So, a title like “How to repair a Broken Hard Drive on a Dell Stream Laptop” can be converted into “Repair a Dell Stream Laptop’s broken Hard Drive” to put a focused word on the start. Remember that search engines and readers want to understand your content niche quickly.
A persuasive headline is a piece of creativity with SEO power. They are both attractive and explanatory. Use “how”, “Why”, “what” and phrases such as “everything you need to know about___” in your titles to make it more attractive.
Here are 3 examples of great headlines
Meta description of your website enhances and supports your title in search engine result pages. You can fill out your meta-description at the two-line “snippet” it displays for each webpage.
Content is the most important part of your SEO strategy. Engaging and comprehensive content can take your business to the new level. Unfortunately, only one-third of brands are using their content marketing seriously.
Only 40% of companies know how to define their success with content marketing strategy. It shows that marketers are wasting their time and effort in most of the content that might not offer value to their business.
So, how to create content that engages the audience and help in SEO efforts? Here are some key points to help you along the way:
Quality content is all about providing information and deep insight to your audience. For this purpose, the first step is a selection of target audience. What are they searching for? How much time do they spend online? Learn the interaction with the audience on social media. So, after getting knowledge of your audience, now it’s time to do research. Find around your competitors and their content type.
In SEO, you’re competing for views and clicks. You need to know which topics have been already covered and which type of content is attaining user attention. Covering the gaps which are not filled by your competitors can provide you the opportunity to lead without tough competition.
At the end, choose your content format carefully. Which media can convey your message wisely, engage your audience and spread your business across multiple platforms? Create your content into a format according to the platform you’re going to post it. It’ll show best results.
Focus on a primary keyword or idea from the start is best practice from SEO perspective. Edit content and insert keywords after its compilation can seem awkward to your readers. Optimize your title tags, subheadings, meta-descriptions and images according to latest SEO standards. Use internal and external linking to attract your readers. It’ll improve your ranking in SERP.
This point is same as a conversation between two persons. Audience post questions on search engines and if your content provides best answers to these questions, your content is automatically rank high in result pages.
Google crawler crawl the whole website to index the content. The best approach to get your website indexed and rank high on search engine result pages is to produce fresh content on daily basis and build a sitemap. A website that uses sitemaps is crawled five times faster than those without.
The sitemap is simply an outline of all the pages available to users and crawlers on your website. It’s a basic task that produces results.
Ideally, the sitemap is created before your website goes live but you can also add it any other time. A sitemap is an effective tool for designers and marketers to clarify the pages need to be there on your business website. You can exclude unnecessary elements using it.
Create a sitemap on your website using the plug-in or online tools.
Embed all the maps
Add the date, priority for indexing and update frequency.
Submit this map to Google Webmasters.
Duplicate content is harmful to your website. It can cause your waste of time and resources. From SEO perspective, duplicate content makes search engine confuse for indexing of right page. As a result, the search engine might ignore a page that is designed to convert the reader into a customer. You can simply link your content instead of rewriting it. Without a sitemap, you may be duplicating content without knowing it. Duplicate content can create conflicting information on your website.
Without a sitemap, you may spend a lot of effort and resources for creating unnecessary pages or designing pages that are more complicated than they need to be. Sit down with your content writers and find which elements are necessary and which aren’t. Clean up your website for best optimization of each part of your topic. The earlier you can do this, more time and cost saving for your efforts.
Search Engine Optimization is much debating field. New updated and technologies make this field ever-evolving. Focus on these three points will give you the head start to stand out in your competition. Learn and grow your SEO expertise constantly! It’ll pay your efforts more!