Social Media marketing is “next big thing” for some entrepreneurs. You must take advantage of this temporary but yet powerful technique until it is in the spotlight. Social media has gained a reputation for some for being a passing marketing interest and therefore, an unprofitable one.
The statistics tell another story. 92% of marketers in 2016 said that social media marketing is necessary for their business. 97% of marketers are using social media for advertisement, but at the same time, 85% of them are not sure what social media tools are the best to use.
So, Social Media Marketing has potential to increase sales but the understanding of how to achieve results is difficult in it.
Here is the list of the ways social media marketing is improving your business.
Brands which use social media platforms to engage with their audience enjoy higher loyalty from their customers. Strategy in social media campaigns can helpful to convert your consumers into being brand loyal. According to a study, 53% of Americans who shop from social media platforms are more loyal to those brands.
To increase your visibility in the online market, every opportunity is valuable. Social Media platforms are one of those opportunities to increase your brand visibility. Social Media Platforms makes your brand easier and more accessible for new customers and more familiar and recognized for existing customers. For example, a regular Facebook user could see your company for the very first time only after showing your company ad on his newsfeed. Otherwise, your existing customers will get the positive impression after seeing your presence on multiple social networks.
Every post on social media platform is the way for customers to convert. When you build more followers, you’ll simultaneously have access to new customers and you’ll be able to interact with all of them. Every image, video or blog post you share is an opportunity for someone to react and every reaction will lead to a site visit and eventually a happy new customer. Every interaction will not result in the conversation but every positive interaction increases chances of conversion.
Social Media needs hardly six hours of effort per week to generate increased traffic. If you can put only one hour a day to create and syndicate your content publishing, you will be able to see the results of your efforts. One more advantage of social media marketing is its cost-effectiveness. Paid advertising on Facebook and on other platforms is cheap. You can increase your budget and conversions correspondingly after getting the good response from promotions.
Social media marketing also makes you able to gain information about how customers are behaving and what your customers are interested in. For example, you can check what people think about your business by reviews feature. You can divide your content based on topic and type of content generates the most interest. Promotions on different social media platforms can help you to measure conversions and eventually perfect combination to generate revenue.
These are the benefits you can enjoy by adopting a long-term social media campaign.