Google AdWords - PPC: Become an Expert in Online Advertising

Achieving Google AdWords certification signifies your proficiency in both fundamental and advanced aspects of AdWords, positioning you as an expert in online advertising, recognized by Google.

PIDM Academy offers a comprehensive Google AdWords, PPC, and Online Advertising course, ensuring that you acquire the skills of a proficient Google Advertising Professional. This course provides you with a 360-degree exposure to the Google Pay per Click network, offering an in-depth understanding of critical elements within the Google advertising network, such as Search, Display, Mobile, and Video.

Upon completing this course, you’ll possess the knowledge and skills to brainstorm and execute Google campaigns across various channels, including Search, Mobile, Display, and Video. You’ll also internalize diverse strategies for optimizing your campaigns and enhancing ad quality. By the end of this course, you’ll have a firm grasp of the Google AdWords network, making you well-prepared for a career in this field.

google AdWords-course
Course objectives
  • Gain an extensive comprehension of various facets of the Google advertising network, encompassing Search, Display, Mobile, and Video channels.
  • Proficiently navigate the Google AdWords interface to create and oversee AdWords accounts.
  • Develop, strategize, and execute diverse campaign types utilizing the Google Advertising network.
  • Attain an in-depth understanding of various bidding methods and strategies.
  • Master the art of targeting users effectively across multiple marketing channels and re-marketing your products.
Course Audiance?

Google AdWords, renowned for its multi-channel capabilities encompassing Search, Display, Video, Mobile, and more, is the paramount platform in the realm of online advertising. Enrolling in this course paves the way for you to become a proficient digital marketer, making it ideal for:

  • Aspiring Digital Marketers seeking entry into the digital marketing industry.
  • Digital Marketers aiming to master Google AdWords.
  • Traditional Marketers interested in honing their online marketing skills.
  • Entrepreneurs and Business Owners looking to harness the Google advertising network to promote their businesses effectively.
AdWords Course – Key Learning
  • Module 01: Introduction to AdWords, PPC, and Online Advertising
  • Module 02: Structuring Your AdWords Account
  • Module 03: Understanding Keywords and Match Types
  • Module 04: Crafting Text and Search Ads Module 05: Maximizing Your Ads with Extensions Module 06: Mastering Display Advertising
  • Module 07: Precision in Display Targeting
  • Module 08: Exploring Campaign Types and Settings
  • Module 09: Deciphering Advertising Metrics
  • Module 10: Bidding Strategies and Bid Modifiers
  • Module 11: Unveiling the Power of Quality Score
  • Module 12: Analyzing AdWords Reports
  • Module 13: Leveraging AdWords Tools Module 14: Fine-Tuning Your Account for Optimal Performance
Google AdWords Certified Professional?

Our Comprehensive Google AdWords Professional Training is designed to equip you with the skills and knowledge needed to excel in the Google AdWords Certified Professional Exams. Upon completing the course, you’ll be required to ‘Sign up for Google Partners’ and successfully pass two AdWords certification exams to earn the esteemed title of AdWords certified professional. These exams consist of the AdWords Fundamentals exam and one from the following options: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. It’s worth noting that there are no registration fees associated with the Google AdWords Certification Exams.

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